Local rapper Tevin Wallace, colloquially known as "Wally", was in need of some designs for his social networking pages, as well as an entire web site to help further promote his work and give an image to represent himself online.
The project involved designing two extended-play covers, as well as promotion posters, online advertisements, and new designs for his MySpace and Twitter pages.
One of the first concept designs was for his independent record label, "Wise Guy Records", here was the finished product:
The idea of the logo was to have a colorful look, yet be very basic. At the time, it was stylish to have some text horizontal, yet have other pieces of text vertical and perpendicular to the horizontal. The design was made using Adobe Photoshop CS4 on a Mac OSX Platform.
Effects used included the "Assorted Brushes" for the sparkle on the 'W' of "Wally" and for the 'S' on "Records". The brain was sketched on by pen and paper and scanning the sketch on to the computer and importing the .png file into Photoshop, where using different layers, the final product was traced. The brain was used because of Wallace's name "Wally, The Brain".
